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Heavy Duty Gazebo One of the most important things to consider for a mobile stall is of course weather protection. Some market stalls use an umbrella, but this provides only limited cover from rain or sun and could become a nightmare in the event of even a few gusts of wind. If you have a range of products to display, you will need a high-quality and weatherproof canopy for your sales stand – like a pop up gazebo. For your sales stand we recommend a reliable foldable tent — we call them pop up gazebos. This simple market tent has a waterproof tarpaulin cover, can be erected within minutes, providing instant shelter and can also be dismantled quickly. To protect against wind and weather, the gazebo can be partially or completely closed with side walls. A range of configurations are available for this purpose in our online shop, with gazebos that have no sidewalls, those with two, and others with a complete set of four side walls. A trade stall customisable to suit everyone’s needs. Our tip: With at least 2 sidewalls, you can create an effective shield from the wind, or shelter from the sun, making your stand a welcome shelter in the event of extreme weather. Needless to say, one side of your gazebo needs to be open to the street for customers to be able to see you. A half-height sidewall is open and inviting, gives you advertising space to catch the public’s attention, and covers the space underneath your trading table allowing you to store goods and equipment out of sight on the street below. Similarly, an awning for your gazebo is also a great customer magnet on sunny or rainy days. Customers will be attracted to your market stall and will stay longer and are more likely to trade with you. Half height sidewalls and awnings can be found on our page of pop up gazebo accessories, along with sandbags and metal weights, for keeping your gazebo grounded when anchoring clips on the pavement or street aren’t available. Choosing the right gazebo If you would like to buy a market tent, you have the choice between tents in different sizes, variants and prices. The most popular size for market stalls is 3x3m. For small sales stands 2x2m can also be suitable. Pop up gazebos come in different colours. However, for some street markets the colour white is mandatory. It’s a good reminder to be in touch with the market operator to understand which conditions your market tent has to fulfil and any further information that you will need as a market trader. You can choose between a market gazebo with aluminium or steel poles. Commercial grade aluminium is lighter and therefore slightly more suitable for regular use. Steel is heavier and more robust. Besides its colour, the tarpaulin of your market gazebo plays an important role in your trading success. You want a heavy duty, professional looking tarpaulin and in any event, it should be 100% waterproof to keep your goods (and yourself) dry. At House of Tents we sell a wide range of white or full colour heavy duty gazebos with either steel or aluminium frames, as well as PVC or polyester roof tarps. Presentation and decoration of your stand Once the tent is up, the decoration and display of your goods begins. To make your own brand clearly visible, branded advertising banners should be attached to the market tent. For a small fee, professional signwriters can customise your tent by printing straight onto the tarpaulin material of the sidewalls, roof and valance. The presentation of your goods should be as appealing and attention-grabbing as possible, which is why you should first think about a good concept for the decoration. For example, if you sell relishes, fresh vegetables should also be placed between the products to show the freshness of the ingredients. A clean, attractive plate with a supply of fresh chunks of bread for taste testing would also be a customer magnet. Don’t underestimate the value of business cards, or small items with your branding and contact information for customers to take away. It is often the case that interested customers don’t make a purchase decision until later and then want to shop online or at a later market. Or it could be that they are so enthusiastic about your product that they want to order more later. It’s also a good idea to have prepared flyers announcing your next market dates. For These things you mustn't forget! Last but not least, there is the category of things that are often forgotten. Even if you do not know exactly what you will need these things for, it is still worth having a supply with you. Either you will need them on market day, or you can help out another supplier at the market with them. Good relations with each other is particularly important in regular markets. Who knows when you might run out of bags or bottled water… 🍄 Join the Weavey Family 🍄 🍁Instagram: weaveystudio https://www.instagram.com/weaveystudio/ 🍁Facebook: Weavey Studio https://www.facebook.com/WeaveyStudio 🍁Youtube: WeaveyStudio https://www.youtube.com/channel/UCuzgR5WTRRDAnRfW2EOopeg 🍁TikTok: weaveyweavey https://www.tiktok.com/@weaveyweavey 🍁 Pinterest: https://www.pinterest.com.au/weaveystudio/

Ever had one of those nightmares where you find yourself naked in public? It’s totally humiliating. Kinda like turning up to a market and realising you’ve left your EFTPOS machine on the charger at home – but it happens! The good news is you’ll never leave your float (or your clothes) at home ever again with this comprehensive market stall checklist to make market days run like a well-oiled machine. Play by the Rules Every market has their own set of rules and regulations, so familiarise yourself with them ahead of time to avoid disappointment. Branded helium balloons and water bottles might sound like a good idea, but some organisers ban non-decomposable plastics to reduce waste. Some markets provide furniture, others don’t… Some offer powered sites, others won’t. Check exactly what time you need to arrive for setup, and what time you’re allowed to start packing down. If you sell food or handmade beauty products, you may be required by law to label them with allergy warnings, so check the guidelines before whipping up a batch of peanut butter brittle. Organise Insurance While insurance may not be mandatory for all markets, it’s highly recommended (particularly if you’re planning on attending regularly). Public Liability insurance protects you, your business and your products against the financial risks of being liable for injury, loss and damage to property, so if you’re a little on the clumsy side, it’s a sensible investment. You can get up to $20M worth of cover for 1 year through NRMA , allowing you to attend unlimited markets in Australia for that period. Join the Makers Directory and connect with other small business owners to find out who’s getting a great deal on their market stall insurance. Order Business Cards & Flyers Have printed collateral for customers to take away on the day; those that aren’t ready to buy now, or who want to pass your details onto a friend. Vistaprint offer a great range of affordable printing options, including 50 x A6 post cards starting at $15.99. To make the most of your cards, you could include your website/online shop, social media handles, aftercare instructions, contact details or an incentive to sign up for your newsletter to receive 10% OFF the next order. Save space on the table for products by popping the cards in an upright brochure holder. Practice Your Display Ahead of Time This is reallllly important! Effective merchandising can be the difference between attracting a constant stream of foot traffic, and counting tumbleweeds. Aim for a variety of display heights so people can see everything from a distance and avoid using only flat-lay displays. Include 3D props to bring your table to life. Think cake stands, biscuit tins, suitcases, hat stands, encyclopedias, tree branches, book ends, baskets, drift wood, candles, succulents, flowers, jewellery boxes… Get creative! Visit op shops for inspiration and develop a consistent theme for your stand that complements your brand. When you’ve got everything in place, snaps some pics as a reminder of how to set it up again on the day. If you’re looking for something bespoke, checkout Melbourne’s Market Stall Co for sustainable, locally sourced handmade market infrastructure for rent or sale, including wooden trestle tables, peg boards, easels, tiered floating stands, hook boards, crate boxes and even changing rooms. Don’t forget your tablecloth and pack tablecloth clips to keep it from flapping around in the breeze – there’s nothing more distracting! Find the comfiest (and preferably the lightest) chair in the house and take a cushion for extra support. If your product is wearable, remember to pack a suitably sized mirror for buyers to try it on. Set Your Pricing Pedestrian suggests tagging all your items, as it saves time when people start haggling and helps the more antisocial customers browse without asking questions. If you’re new to business, checkout The Ultimate Guide to Pricing Handmade Products for the formulas used by the pros, along with the risks of underpricing. If you’re a market veteran, check out the guide for some insights into how “charm prices” can increase your sales by 24%. Aim to have a variety of prices that appeal to all budgets. Anything $5 and under should fly off the table. Mid-range items will cater to more discerning buyers, and a couple of big-ticket buys will lure customers with their wow-factor – be it detail, colour, size or sparkle. Even if they’re less likely to sell, they’re great crowd-pullers and conversation starters. Pack a Stationery Box Take a trip to Officeworks and invest in a small plastic tub or stackable drawers to store stationery, including a calculator, pens, note pad for recording sales, cash receipt book, extra price tags, big red stickers for marking down stock at the end of the day, scissors, sticky tape, Blu Tack, duct tape… If there’s a chance you’ll need it, pack it! Include a rubbish bag and follow disposal instructions, which may mean taking it with you at the end of the day. And if you’ve ever been backpacking, you’ll appreciate the versatility of the all-mighty tea towel, so make sure you pop one in your box before leaving home! After setting up, store the box under your table and out of sight, but somewhere easily accessed throughout the day. Overstock (the alternative is far worse!) Always pack more than you anticipate selling. Have a variety of sizes, colours and alternatives on hand so you don’t miss out on a single sale. You never know when you’ll get an offer from a wholesaler who wants to clean you out of half your stock on the spot! To transport more products in half the time, invest in a cheap but sturdy trolley that will slash your trips to the car during setup and pack down. Arrange Payment Options Don’t let buyers walk away from a sale – give them multiple payment options. The denominations of your float will depend on your handmade product pricing, but as a guide, a $150 float can be broken down as follows: 1 x $50 2 x $20 10 x $10 10 x $5 20 x $2 30 x $1 HOT TIP: Use a handmade Australian bum bag for your cash – it’s more mobile, practical and secure than a money box. For EFTPOS payments, Emma from Round She Goes suggests taking payments from your phone using an app like PayPal Here or Square (there’s an application process, so organise in advance). Don’t forget to pack a backup roll for EFTPOS receipts. A game-changer for Australian Makers is the introduction of NPP: the billion-dollar new payments platform offering real-time transactions requiring only the recipient’s phone number or email address. With 90% of transfers made through the new system taking place in ‘real time’ (less than a minute), stall holders can make quick, fee-free transactions on the spot. What’s the catch? Until all banks are on board, your customer’s bank also needs to have NPP facilities. Find out if your bank is participating in the rollout and become an early adopter of this exciting new technology. Decide on Packaging If your products are even remotely fragile, pack recycled tissue paper or eco-friendly bubble wrap for people to get their new purchase home safe and sound. Recycled paper bags will also help customers carry their purchase – after parading your logo around the market for all to see. Vistprint offers affordable stickers ideal for adding logos to packaging. Plan Lead Generation & Sales Incentives Don’t miss out on this golden opportunity to grow your email marketing list. Add a newsletter sign up form and clip board to your desk and invite people to leave their name and email to be notified of upcoming markets, new product releases and flash sales. If you find sign ups are slow, consider running a giveaway using newsletter sign up as an entry. Another market day-only deal could be offering $X off for customers who follow your brand on social media. You could also add a time-limited FREE delivery code to your flyers for people who aren’t ready to buy on the day. Make sure you setup and test the code in your online shop before promoting it at the markets! Refreshments Take plenty of water and snacks for maintaining energy levels. If you rely on caffeine to keep you perky, pack some mints to freshen your breath while chatting with customers. When grabbing a coffee, offer to buy your neighbour one – it’s a great ice-breaker and could be the beginning of a new friendship or creative collaboration! Tell Everyone You’re Going You’re almost ready… Now let everyone know you’re going! Announce it across your social media channels (tagging the official market Facebook page to encourage them to share your post) and create a Facebook Event inviting all your family and friends to come along. Email your customer list and let them know where to find you on the grounds, along with pics of all the great products you’ll have available on the day. After you sign up for the Makers Directory, remember to add all your upcoming markets to your showcase page as well to let let directory users see where they can catch you out and about next. Look (and Feel) the Part Understandably, you want to make an impression and look like a babe on the day, but it’s hard to crack a smile with blistered feet and a sore back. Wear sensible shoes (ones you’ve broken in) and if you’re in Melbourne, prepare for four seasons! Pack some lip balm, bandaids, body spritz, sunglasses, sunscreen, hat, hand sanitiser, tissues, lint roller and anything else you need to look and feel your best for a long day at the markets. On The Day… Hooray! When you’ve got your display all setup, take some photos of your merch and ask your neighbour to snap some pics of you behind the table. These will be great for marketing your handmade business down the track and sharing on social media to promote your next market appearance. 🍄 Join the Weavey Family 🍄 🍁Instagram: weaveystudio https://www.instagram.com/weaveystudio/ 🍁Facebook: Weavey Studio https://www.facebook.com/WeaveyStudio 🍁Youtube: WeaveyStudio https://www.youtube.com/channel/UCuzgR5WTRRDAnRfW2EOopeg 🍁TikTok: weaveyweavey https://www.tiktok.com/@weaveyweavey 🍁 Pinterest: https://www.pinterest.com.au/weaveystudio/

Market stalls can make a lot of money and gain great exposure for your brand... if they are done right. This complete guide to market stall selling will give the best tips for selling, offer preparation advice, and help you get started at your first market. It will answer how to start a market stall, how much a market stall will cost, what it’s like to sell and what you need to bring to your first market. This is designed to help you get the best results possible at your first event. Whether you are an experienced trader, or just starting to think about doing your first market stall, this complete guide to market stall selling will show you some useful things to consider and make your stall more profitable. WHAT’S IT REALLY LIKE SELLING AT A MARKET STALL Have you ever considered what it’s like to sell at a market? Perhaps you are thinking about launching a new product and would like to know some tricks to promote sales. Maybe you are just curious, wondering what it’s like to be on the other side and what goes through a sellers mind. Everyone has engaged with market traders before. Whether you feel you are being constantly watched, pressured into purchasing, or able to browse at ease, we have all come into contact with market stall sellers. You may love them or hate them, but you can normally find some pretty unique things being sold. Here we are going to cover what it’s like to be a seller at a market, covering both the highs and the lows of selling physical products in person. As you dive deeper into this article, we will share the tips and tricks we have learned over a number of years to help increase our market stall sales. WHAT IT’S LIKE BEING A MARKET SELLER - BEHIND THE SCENES In summary, markets can be pretty hit and miss. On a good day, the people attending are your exact audience. They relate to your brand, are interested to find out more, engage in conversation and most importantly buy! Before you think that market stalls are easy, let me warn you that if you get it wrong and the audience is not the one you wished for, you can end up standing around for hours without making any sales whatsoever. Not only can this be a waste of your time, they can also be expensive and completely demoralising. With this in mind, what should you consider before deciding to trade at a market? A COMPLETE GUIDE TO MARKET STALL SELLING: TOP 10 TIPS FOR YOUR FIRST MARKET STALLS What you should consider before your first market stall There are 6 things you should consider before selling at a market. These are particularly important if you are new to market selling. 1. Know whether the audience attending is right for you Firstly, work out whether the audience likely to attend is the right fit for your brand. This means they must be the right age, demographic, shared interests, and most importantly be willing to spend. One of our first market experiences was just 2 days before Christmas. I know what you are thinking, 2 days before Christmas, surely you can’t get better timing. This is exactly what we thought as well. The truth is that had it not been for our friends turning up at our first stall, we would have sold next to nothing. It appeared that by this point in the month everyone had finished their Christmas shopping. London was a ghost town, I have never seen London so quiet. The streets normally busy on the weekend were dead, it seemed that everyone had left the city to visit relatives in the country. Sadly, there have been a number of similar ‘learning opportunities’ for us when it comes to judging whether the audience is right. One such event we thought would be perfect was a sustainability focused brand launch for a yoga and meditation event. The truth was that their marketing clearly wasn’t attracting the crowds they expected. The small audience it did pull to the school assembly hall looking location was not our target audience, forming an older demographic than we typically attract and one who had come primarily for the yoga and not to buy products. Similarly, we have experienced first hand that at evening events customers are more interested in buying food and drink than physical products. As the interest in alcohol increases through the evening, the attention physical product sellers received corresponding decreases. Therefore, the biggest piece of advice is to work out whether an event is truly suited to your brand, if it will be busy, and whether people will be willing to spend. This is often hard to do, and a lot is dependent on things outside of your control such as the weather. Therefore, if possible try to do a recce of similar events or at the same location and decide whether you think the audience will be right for you. 2. Practice makes perfect: it is unlikely you will be a good salesman at first You won’t know the best way to sell at first, this will only come with time. There is no point worrying about this part of a market stall ahead of schedule. Relax and let your products do the selling for you, and just be ready to answer questions that you customers might have. Watch what successful brands are doing to drive sales and copy them. They have likely spent years honing their skills, so you will do yourself massive favours by observing and learning from them. Audiences differ massively from one event to another. Sometimes it’s best to leave customers to browse alone, only letting them know that you are there to help if they have questions. At other markets, people are more interested to engage with your brand. For example, when we sold at BBC Introducing, people were more than happy to take free stickers, a tactic we found encouraged people to start a conversation with us and often resulted in a successful sale. Pointing out the fact we sell bamboo T-shirts to passers by often helps in these types of events, letting them know the uniqueness and feel of our products and increasing the chances of further conversation and questions. However, we have noticed that when doing markets in London, people will nervously hurry by if you offer a free sticker or ask them to feel a fabric like bamboo. We tend to leave these shoppers alone to browse at their own pace. Therefore, test what works and be prepared to adapt. Audiences at different events are very different, so don’t feel you have to push a certain tactic to sell. 3. Prepare by buying the necessary kit to best display your products and promote sales Attend any market stall and you will likely see a wide variety of tools, props and marketing utensils to help promote their products. Some traders can make a bare wooden stand look beautiful, helping to engender trust and show the quality of their brand. However, when you start selling, it is unlikely you will know exactly what you need to really bring out the best side of your products. Start by attending stalls and researching online (just do a Google search, or use Pinterest for inspiration) to see how you would like to style your stall. The stall you face when you arrive to set up in the morning will likely be just the bare bones, meaning you will be supplied with a wooden table or frame and be expected to provide everything you need to make it look like a designers dream. Over the years, we have slowly built up our stock of hangers, rails, clips, signage, cable ties and most other things that you might need at a market. However, at first you will only have the bare minimum, and even this will seem so expensive that you will likely end up questioning whether you really need it. 4. Arrive in good time to set up your stall When you are new to selling, it takes a lot longer to set up than you might expect. You will get quicker with time, once you know what you are doing and how best to show off your products. So leave plenty of time when you turn up to your first market. If the market opens at 11am and your brand new to selling, try to arrive with at least two to three hours to spare. You will no doubt then be readjusting your stall throughout the day, rearranging odd bits and bobs to try to improve the look of your products. 5. Be knowledgeable and ready to answer questions If you are the founder of your brand and have done everything from sourcing through to marketing, this should be the easy part. It is important that you know your brand and products inside out. Selling can feel intimidating, but answering customer questions allows you to show your passion about your products. It feels exhilarating when you see your customer shares a similar passion or curiosity. There will no doubt be a number of customers who are curious and want to find out more. Be armed with your brand story, why you are doing what you are doing, what you are hoping to achieve, how your products are built, and everything else a customer might find interesting. This isn’t selling, this is fun and offering your advice should hopefully feel like you are actually helping to improve a potential customer’s life. Confidence will come with time as you get to learn who your ideal audience is, what questions they have and how best to talk to them. 6. Don’t get disheartened The biggest tip is not to get disheartened if you don’t have success straight away. There are a huge amount of variables that may change how successful or not your day is. Sometimes it is just not your day, whether through being an ill-suited audience or just a bad day in general to sell. If you know your product is good and something people will want, try to do a number of stalls before you consider throwing in the towel. Each time you should learn new tips that will help you improve for the next time. WHAT YOU MUST BRING TO YOUR FIRST MARKET STALL You will have to bring all the necessary equipment with you if you wish to ensure your market stall is a success. As mentioned, this doesn’t mean you need everything at your first event, as you will be able to build up your stall accessories over time. However, you do need to consider the basics if you wish to make your brand shine. Most market stall events will provide you with a truly blank canvas. This means often a hideous and dirty wooden surface, a bare metal frame, power, and nothing else. This is a list of things you should consider purchasing if you wish to stand out at your first market. 1. Table cloth or sheet Bringing a table cloth or sheet is an absolute must, as you will want to hide the surface you are selling on. You would ideally bring two, one for the table and one for the backing of your stall, which will otherwise look through onto the next seller’s space. Try to work out what colours will best suit your brand by viewing similar stalls beforehand, or again looking on Google or Pinterest. 2. Banners, posters or marketing material Banners, posters or marketing material with your brand name on, the main messages you stand for and your logo will help you stand out in a crowded market. Not only this, it will visually improve the look of your store, allow customers to understand immediately what you are about and what you are selling, encourage trust and credibility in your brand, and provide great opportunities to get images for social media. 3. Tape, cable ties, scissors Tape, cable ties and scissors are amongst some of the small accessories that you should bring with you whenever you are doing a stall. There will always be times when you wish to prop something up, cut something or stick an item somewhere, so having these to hand is always useful. Other small things to consider is a coffee flask and nibbles as it will likely be a long day. 4. Business cards The trusty business card is still one of the best ways to help promote your brand. It is rare that you won’t find a market stall trader without these, as often customers will want to follow up on questions with online research. Every now and then you may also give your details to someone who might actually be a good contact to make, such as an events organiser or wholesaler. 5. Something to display your merchandise on Beyond just a sheet, you will also want something to display your products on that will help attract customer attention. Whether it be stands, shelving space, or clothes hangers, work out beforehand how best to display your products and purchase the necessary items ahead of the event. Remember that you only have a split second to catch a passers by attention, so make the best products you offer really stand out. 6. A mirror If you are selling anything that a customer can try on, don’t forget to bring a mirror. This is so easily forgotten, and it can become awkward when customers who wish to view themselves have to walk to another seller’s stand. 7. A card reader Everyone carries cards nowadays, not everyone still carries cash. A card reader is therefore absolutely essential and are super simple to find and set up. With the majority of people now paying by card, vendors are expected to bring their own card reader. Have a quick google and you will see there are a whole host of card reader providers out there, we use Square Reader. 8. Cash and spare change With the above being said, this doesn’t mean that cash is dead. Many people still prefer to pay with cash, therefore it is essential that you are able to offer change. Not only does this mean it can be more helpful to sell your products at rounded whole numbers rather than halves or small change, it also means that someone won’t turn away if you are not able to offer change, which can be the most crushing feeling if you have ever had to do this. Change is also needed if you are planning to pay for car parks, just a helpful additional tip. 9. Bring a chair If at all possible, bring a transportable chair. Ideally a stool or something you can nip on and off very easily, but anything is better than nothing. A market will likely be a long day and can quickly become very tiring if you are on your feet all the time and not used to it. HOW MUCH DOES A MARKET STALL COST Market stalls can vary wildly in price. For example, sell in Brisbane City you are literally looking at three figure per days. Sell at a smaller events (which may not have a big audience) and you could be thinking more along the lines of $10 for a day. Typically, markets we attend such as The Village Market, where a variety of products from small brands are sold cost around $80-$200 a day. This depends on the day, location and event. For example, a Saturday may cost $80 but the sunday at the same location will cost $200. From experience, markets that cost over $200 a day does not necessarily mean that you will sell more! So consider the audience in attendance before committing to these larger events. WHY SHOULD YOU CONSIDER DOING A MARKET? If you have read this far, you may well be considering whether a stall is something you would like to do at some point in the future. If this is the case, there are some real advantages of selling at a market rather than purely online. 4 TOP BENEFITS OF SELLING AT A MARKET STALL VS. ONLINE 1. You get to interact with your customers Most importantly, selling at a market allows you to interact with your customers, know what type of person your brand really attracts, get an understanding of best selling items and what your audience really thinks of your products. 2. You understand what questions your customers might have about your products You also get a chance to answer questions that customers might have, which may encourage you to develop variations of your product or address recurring questions on your website which you might otherwise not have considered. For example, it is important for us to know how our products are sustainably made as this is a question we are often asked, particularly when a customer is trying to understand the processes involved to make tencel (wood pulp) or bamboo t-shirts. As a result, we have built up pages on our website demonstrating both the sustainability of our products as well as a guide to how they are made. 3. Ask your customers questions Markets also offer you an opportunity to ask questions to your customers. We have found that those who are genuinely interested in our products are more than happy to say what they do and don’t like, which allows you to pivot and respond to their likes and dislikes. Through this process, we have noticed our target audience like coloured items rather than black and white, and love bamboo. However, we have noticed bamboo doesn’t sell as well online because the customer is unable to feel the quality and softness of the fabric. So markets are not the be all and end all when it comes to sales predictions. 4. Markets are a great opportunity to affordably test if new products will sell Markets are also amazing opportunities to test samples. If you are like us and have a fairly large product range which changes regularly to keep up with styles and trends, it is nice to know what sells before spending a lot of money on any one design. Being able to test with just 1 or 2 products is very handy before committing to spending hundreds of pounds on full product ranges. SO WHAT CAN YOU DO TO IMPROVE SALES AT YOUR NEXT MARKET STALL? The most important thing that you will undoubtedly be looking to do at your first market is sell. There are a number of tips that you should follow if looking to increase your sales at your first market. The following 10 ways to improve sales at your next market stall are a list of lessons we have learnt over a number of years. But be aware that there is still a lot for us to learn, and no one will ever be perfect when it comes to increasing sales. 1. Ditch your phone Don’t stand around on your phone or look like you haven’t had any customers all day. Try to look approachable, interested and not bored out of your mind (even if there are times when you are). 2. Offer variety, but don’t overcrowd your stand Have a variety of products which offers your customers choice, but not too much that people can’t get a feel of your brand or the best products you offer. You only have a few seconds to catch the attention of passers by, so make it clean and clear. 3. Look busy Often looking busy can help. It means that people don’t feel like they are being awkwardly watched when browsing your stall, giving them the time to flick through the items you sell at their own pace rather than feeling pressured and hurried. 4. Take pictures of your stand People don’t mind having pictures taken when looking through your stuff, but it is always worth asking first to be safe. This is also a good way to get people engaged with your brand, allowing them to feel more comfortable talking to you and often more likely to buy. 5. Be confident It is rare that someone won’t talk to you, so feel free to engage with your customers, even if it does feel weird at first. Not only does this help your customer to learn about your brand, it also allows you to learn about your customer, so be willing to ask any questions you might have. 6. Offer something unique Try to find something unique that will make people want to approach your brand. A unique item can act as a great hook to entice customers in. We have a sign that says ‘Bamboo - Feel me, I’m super soft’. This makes people stop and touch our products, and is often a great way to start a conversation. A simple sign will do just as well... It doesn't need to be over complicated. 7. Looking popular can draw a crowd It often helps to have people standing around, engaging with your products or flicking through rails. This makes your stall look popular and like it is making sales, which will entice others to come over and see what is attracting so much attention. However, don’t overcrowd your stall with friends and block potential customer’s line of sight to your products. 8. Remain positive, don’t give up Sales can often come in waves. You might go hours without making a single sale and then all of a sudden can make 3 in just a few minutes. So don’t become depressed, put your resting moody face on and scare away potential customers with your grumpy stance. Look approachable, positive and happy to be there. 9. Adapt to your surroundings If possible, try to know what the place where you are selling looks like ahead of schedule, so that you can bring with you the appropriate additions to make your stand look amazing and show off your goods. 10. Make useful contacts Even if you aren’t selling well, there is always the opportunity to network and make useful contacts at a market. Markets can open many new doors if you display your brand well to the right person. We’ve made friends with brand owners who are selling similar products as us who have helped us find new suppliers. We’ve also been invited to bigger and better events from people who have found our brand at a market. Remember, if you really aren’t selling much that day, at the very least a market stall is increasing your brand recognition. GENERAL ATMOSPHERE AT A MARKET Markets are friendly places where the majority of traders want everyone to succeed. Feel free to make friends with other people selling, they will no doubt be more than willing to share tips and exchange stories. Other sellers can really be a morale boost when at quieter events, which will happen from time to time. SHOULD YOU DO A MARKET STALL IF YOU ARE A NEW BUSINESS? A COMPLETE GUIDE TO MARKET STALL SELLING WRAPPED UP Like starting a business, a market stall will require a certain amount of confidence, as well as capital expenditure to start up. They are also a great opportunity to gain exposure, get to know your audience and actually make sales. You might not necessarily make money at every event, particularly once you have bought a unique mixture of exotic food, vegan cheese and intricate pop-up birthday cards (some of the purchases I have made over the past few weekends whilst at markets), as well as bought the necessary equipment to create your beautiful stall. However, if you get it right you can make a nice profit. 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